US EditionAudio, IA, Influence: the New Levers of Efficiency According to Paul Boulangé (Publicis Media) – By Le Collectif Jean-Paul (NRJ Global) - The Media Leader
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On the Croisette, between trophies and projections, Paul Boulangé, CEO of Starcom France & Spark Foundry France, and CEO of Publicis Media Content, does not hide his satisfaction: the campaigns of the Publicis group shine again this year in Cannes. A success fuelled by artificial intelligence, influence, and a new creative requirement. "Best is creation, less we need to spend in media."This sentence sums up a finding now supported by studies: cr…
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