Audible survey finds high cross-over between audio and other formats | Books+Publishing

Audible survey finds high cross-over between audio and other formats | Books+Publishing

Almost two-thirds (63%) of audiobook listeners said they had listened to an audiobook by an author and subsequently bought one of that author’s titles in print or ebook, according to research conducted by NielsenIQ and commissioned by audiobook platform Audible, reported the Bookseller. The Future of Listening study, unveiled at Frankfurt Book Fair, surveyed 18,000 […]

Survey: Audio playing a growing role in people’s lives

Audio listeners are consuming more spoken-word audio content than ever before and increasingly using audio to replace screen-time entertainment, according to global research commissioned by Audible, unveiled at the Frankfurt Book Fair. Findings include how audio complements traditional print/digital reading, why people are turning increasingly to audio, what motivates listeners to select particular titles and […]