US EditionAudi Targets Higher Returns with New Models as VW Premium Group Offsets Tariffs, China Pressure
4 Articles
4 Articles
The German mounter, who is part of the Volkswagen group, said today that it expects an operating margin between 6% and 8% this year, above 5.1% of 2025
According to BMW's CFO, the company's earnings curve would have been upward-trending without the setback caused by the tariffs.
After last year's decline in profits, Audi expects higher profitability again. However, US tariffs, price pressure in China and austerity measures keep the environment difficult.
Audi targets higher returns with new models as VW premium group offsets tariffs, China pressure
On the Dash: Audi’s push toward higher-margin models like the Q9 SUV signals a renewed focus on profitability over volume. Tariffs and regulatory costs, including €1.2 billion in U.S. tariffs, continue to pressure automaker margins and pricing strategies. Ongoing weakness in China and shifting EV strategies highlight the importance of market-specific product alignment. Volkswagen’s premium brand group, led by Audi, expects profitability to impr…
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