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Audi CEO faces backlash after joining Trump at midterm campaign rally

  • Audi CEO Gernot Doellner appeared alongside President Donald Trump at a Georgia campaign rally to announce a $4 billion plant in Perry, Georgia, designed to produce 200,000 SUVs annually.
  • Christiane Benner, head of Germany's IG Metall union, accused Doellner of violating Audi's code of conduct, which bars public appearances with politicians standing for election during the three months before a vote.
  • Benner called the appearance "deeply embarrassing, politically unacceptable" and unworthy of Audi employees. The company's policy explicitly prohibits "public engagements with political parties or politicians standing for election" during election windows.
  • The $4 billion project requires approval from the Volkswagen supervisory board, which manages tensions over sweeping restructuring. Benner stressed the decision must be made "with the full picture in mind."
  • Audi's US expansion coincides with Volkswagen's push to cut 100,000 jobs amid heavy losses in China and costly EV transitions. Trump's past support for the AfD party further complicates his role as an ally for German corporate leadership.
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Lean Left

Gernot Döllner, who appeared alongside the President of the United States at a meeting in Georgia on Saturday, October 24, to announce investments in the South State, is now facing intense controversy in Germany.

·Paris, France
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Lean Right

Audi CEO Gernot Döllner attended a campaign rally with Donald Trump this weekend, just days before the midterm elections. His participation is now being met with strong criticism in Germany.

·Gothenburg, Sweden
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Center

Audi CEO Gernot Döllner performs with Trump on an election campaign stage. Why the appearance triggers criticism and becomes Audi's codex a problem.

·Essen, Germany
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Bloomberg broke the news in New York, United States on Monday, October 26, 2026.
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