Love Island's Lucinda Strafford's Au Vodka Tiktok ad Pulled

Au Vodka ads banned for targeting under-age teenagers

The ASA warned Au Vodka to to ensure that their future ads were appropriately targeted and were not directed at people under 18 years of age.

Au Vodka adverts banned from TikTok and Facebook

The Advertising Standards Authority received a complaint that one advert by the Swansea-based company was inappropriately targeted at people under 18 years of age and another two featured someone who was, or seemed to be, under 25

AU Vodka ads banned after watchdog rules they broke alcohol marketing rules

ASA ruling The Advertising Standards Authority (ASA) upheld two complaints against the company, relating to three separate ads seen on TikTok and Facebook earlier this year. One TikTok video featured Love Island star Lucinda Strafford receiving a gold AU Vodka vending machine filled with cans of the brand’s Juicy Peach flavour. The ASA said the post could not guarantee it was kept away from under‑18s, given TikTok’s algorithm and the show’s popu…

UK watchdog bans Au Vodka ads over under-18 breaches

ASA has upheld two complaints against Au Vodka regarding three social media ads, determining that the ads violated the code.

Advertising watchdog bans Au Vodka ads over under-18 breaches

The Advertising Standards Authority (ASA) has banned three ads from Au Vodka after ruling they broke strict alcohol advertising rules by failing to protect under-18s and featuring people under the age of 25.