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Attribution Models on Google Ads

Summary by Projecter

Before a website visitor finally makes a purchase, he often comes into contact with AdWords advertisements of the advertiser. An attribution model determines which of the mentioned contact points ultimately emerges as "winner" and gets the conversions or sales ascribed.

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Attribution Models on Google Ads

Before a website visitor finally makes a purchase, he often comes into contact with AdWords advertisements of the advertiser. An attribution model determines which of the mentioned contact points ultimately emerges as "winner" and gets the conversions or sales ascribed.

1 day ago

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Projecter broke the news in 1 day ago on Friday, June 6, 2025.

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