ATP, Emirates Partnership Renewal Hikes Revenue 70%

Emirates extends with ATP, adds umpire sleeve patch rights

The airline has been a sponsor of the men's tennis tour since 2013, with this renewal running through 2030.

Emirates and Uber to launch new strategic partnership

Dubai-based carrier Emirates and global transportation giant Uber have announced a new strategic partnership through the signing of a Memorandum of Understanding (MoU). The new agreement will see the partners explore ways to “make journeys more seamless, effortless and rewarding for travellers,” said the carrier. “This includes enhancing the on-ground mobility experience for Emirates customers, while offering Skywards members loyalty benefits wh…

Emirates and Uber announce new strategic partnership

Today, Emirates and Uber announced a strategic partnership with plans to develop an integrated booking experience, expanded loyalty benefits, and a door-to-destination experience for select customers. The Memorandum of Understanding (MoU) reflects a joint commitment to elevating travellers’ journeys and was signed by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Anabel Diaz Calderon, Vice President and Head of EMEA Mob…

ATP, Emirates Partnership Renewal Hikes Revenue 70%

The ATP and Emirates have extended their sponsorship agreement through 2030, and the Dubai-based airliner will pay 70% more than it did under their previous pact, according to the tennis tour. With the renewal, Emirates remains the official airline partner of the ATP, and its branding will be placed on-site at nearly 60 ATP events, […]