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Athletes First Adds Sinclair as Sports Media Partner - Ministry of Sport

Athletes First has entered a multi-year partnership with telecommunications company Sinclair and its sports content arm, AMP Sports, in a move aimed at increasing the agency’s media presence and event commercialisation opportunities. The agreement will see AMP Sports become the exclusive sports media partner for Athletes First, producing original content and brand activations linked to the agency’s Super Bowl hospitality hub, The Block, as well …
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ministryofsport.com broke the news in on Monday, August 11, 2025.
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