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Athleta brings on Nike veteran to reboot stalled turnaround

UNITED STATES, JUL 29 – Athleta appointed Nike veteran Blakeslee to lead growth and brand revitalization after merchandising changes failed and analysts lowered expectations, with leadership changes ongoing since 2019.

Summary by retaildive.com
Maggie Gauger spent more than two decades at Nike, including leading women’s in North America, and replaces Chris Blakeslee next month.

3 Articles

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·New York, United States
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retaildive.comretaildive.com
Center

Athleta brings on Nike veteran to reboot stalled turnaround

Maggie Gauger spent more than two decades at Nike, including leading women’s in North America, and replaces Chris Blakeslee next month.

Read Full Article
Chain Store AgeChain Store Age

Gap taps Nike veteran as CEO of Athleta

Gap Inc. has named a women's activewear veteran to jumpstart the stalled turnaround of Athleta.

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Chain Store Age broke the news in on Tuesday, July 29, 2025.
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