At Wimbledon, Fashion Matters Just Much as Tennis

Roger Federer's wife Mirka's $600,000 Rolex, Novak Djokovic's wife Jelena's $140,000 Audemars Piguet & more: 5 noteworthy watches seen at Wimbledon 2025

The 2025 Wimbledon Championships have wrapped up, but the fashion statements made off the court, especially on the wrists, are still turning heads.

Olivia Rodrigo Wore the Trending Print Sarah Jessica Parker Is Loyal to—It Starts at $30

Clearly, Gen Z is embracing picnic-core.Getty ImagesThe GistOlivia Rodrigo wore a red and white button-up shirt dress to Wimbledon. Her dress was polished and cute, and touched on one of summer’s biggest trends: gingham.Gingham dresses are gaining popularity this summer, with Sarah Jessica Parker and Jennifer Lopez wearing the print.Dressing like a picnic blanket is the cutesy summer trend that’s been embraced by Sarah Jessica Parker, 60, and Je…

At Wimbledon, Fashion Matters Just Much as Tennis

The grounds at Wimbledon have become a fashion festival with players spotted wearing Gucci, Bottega Veneta and Audemars Piguet, and brands using the event as a promotional platform.

American Express and Katie Boulter launch limited-edition tennis charm collection

American Express, Official Payment Partner of The Championships, will welcome tennis fans back to SW19 this year with a host of new ways to bring them closer to the action at Wimbledon.

See All the Best Dressed Celebrities and Royals at Wimbledon 2025

Here is the best attendee fashion at the All England Lawn Tennis Club this summer.