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At Milan Fashion Week Men’s, Ralph Lauren Speaks to a Younger Crowd

  • On Friday during Milan Fashion Week, Ralph Lauren returned to the runway in Milan after a more than 20-year absence.
  • Ralph Lauren presented a Milan-centric season that united Polo and Purple Label on the catwalk and includes dressing Team USA for the Winter Olympics beginning Feb. 6.
  • David Lauren, chief branding and innovation officer of Ralph Lauren, appeared at the show flanked by singer Nick Jonas and actor Tom Hiddleston, while K-pop star Mark Lee drew hundreds of fans who rushed his vehicle outside.
  • Company creatives say the collections aim to engage younger consumers by featuring vintage-inspired, slouchy silhouettes and relaxed tailoring that company leaders say resonate with younger consumers, senior brand creative director John Wrazej said.
  • Given falling exports and market shifts, Italy's fashion industry remains mired in a luxury downturn, with Carlo Capasa highlighting craftsmanship as a positive sign.
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So far January has been the third tip of a triangle that sees men's fashion and Italy as the other two summits: between the 109th edition of Pitti Uomo and the Milan Fashion Week, our Peninsula has played the stage role for men's fashion world trying to open and maintain the bridges with abroad and support the Italian market. On the days between fair, parades and events divided between Florence and Milan together with menswear is also worth noti…

·Rome, Italy
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At Milan Fashion Week Men’s, Ralph Lauren speaks to a younger crowd

The American stalwart took its latest men’s runway show to Milan, where it showcased the full scope of its offering as a new generation discovers the brand.

·Atlanta, United States
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WWD broke the news in United States on Friday, January 16, 2026.
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