At a Fast Clip

At a Fast Clip

From used cars to ice cream bars, Efraim Feder’s videos clip the competition Photos: Avi Gass When Efraim Feder began selling houses in Lakewood, he realized that buyers wanted a feel for the community before signing, and so he began aiming his camera around his own neighborhood. After his first content video featured the pizza store down the block, he realized he’d found a niche. Over 700 videos later, businesses realized it, too: One short cli…