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No, the ROG Xbox Ally Won't Launch During Gamescom – a New Leak Suggests Its Actual Launch Date Is Further Away than We Thought

EUROPE, AUG 7 – Microsoft partners with ASUS to launch Xbox-branded ROG Ally handhelds, with pre-orders starting August 20 and prices set at €599 and €899 for standard and X models.

  • Dealabs insider billbil-kun reports the ROG Xbox Ally will launch on October 16, 2025, in Europe, according to sources cited by Bilikun.
  • Reports from Windows Central say Microsoft's internal handheld project was sidelined in favor of ASUS's June unveiling of Ryzen Z2-based devices, according to .
  • Ahead of the show, pre-order details reveal prices of €599 for the Ally and €899 for the Ally X, with pre-orders starting on August 20 during at 2 p.m. <2 p.m. BST>.
  • Putting the devices on sale, Microsoft will offer them through general retailers on the same day as the Gamescom show floor, widening availability.
  • ASUS's ROG Xbox Ally represents, according to reports, the closest approach to an official Xbox handheld, with Microsoft partnering with AMD to co-engineer silicon across devices, says Sarah Bond.
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list23.com broke the news in on Thursday, August 7, 2025.
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