US EditionAsus Confirms Its Smartphone Business Is on Indefinite Hiatus
Asus will maintain support for existing phones while reallocating resources to AI projects amid industry cost pressures, confirmed by chairman Jonney Shih at a Taiwan event.
- On Jan. 16, Asus chairman Jonney Shih confirmed at a Taiwan event that Asus will no longer add new Android smartphone models going forward.
- Asus is reallocating resources to AI and commercial PCs as Jonney Shih described the move as a 'paradigm shift' and cited memory price hikes influencing the decision.
- Asus will continue to support existing phones by offering software updates and warranty support, while the ROG Phone 9 and ROG Phone 8 series remain listed but out of stock in the US.
- Industry watchers warn the move adds fuel to concerns that the Android ecosystem is losing another major player, leaving the niche gaming-phone market precarious amid recent industry price increases.
- A key unknown is whether the pause is permanent, as Asus won’t release new smartphones in 2026 and Shih suggested smartphone R&D teams may shift to AI projects like smart glasses and robotics.
19 Articles
19 Articles
Asus exits smartphone business in search of AI silver bullet
Asus is exiting the smartphone market. The company’s chairman Jonney Shih has confirmed there’ll be no more handsets from the Taiwanese firm moving forward. Most notably, that means the end of the popular gaming powerhouse phones launched under the ROG branding are going away, as well as the Zenfone line. As reported by Inside, Shih said Asus will instead focus on products powered by AI, which will include robotics and smart glasses. “Asus will …
Asus hits pause on its smartphone business
Taiwanese PC maker Asus has been making smartphones for over a decade, but the company’s phones have never been big sellers and now it looks like Asus may be sticking a pin in its mobile ambitions and instead focusing on other areas including PCs and emerging product categories including AI, smart glasses, and robotics. Asus […] The post Asus hits pause on its smartphone business appeared first on Liliputing.
Read the original note on the following link: Asus confirms its departure from the smartphone market in 2026 A report published earlier this month suggested that there would be no new Asus phones. Now there is official confirmation that the Taiwanese brand is completely away from smartphones. Asus president Jonney Shih confirmed that the company is not planning new releases soon. Confirmation came during a special gala event at the Taipei Nangan…
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