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ASSOS unveils limited-edition ‘We Are The A’ jersey
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ASSOS unveils limited-edition ‘We Are The A’ jersey
ASSOS of Switzerland has launched its limited-edition ‘We Are The A’ jersey, an artistic celebration of the brand’s emblem as it approaches its fiftieth anniversary. The design is featured on the brand’s racing line, the EQUIPE/DYORA R Jersey S11. The ‘A’ emblem dates back to 1976, when the apparel brand’s founder Toni Maier sought to combine the Swiss cross with a visual representation of speed. According to the company, the design was once so …
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