Assessing the nonprofit funding pie  - American Press Institute

Assessing the nonprofit funding pie  - American Press Institute

Nonprofit news and the art of the mix What is the best funding mix for a nonprofit news organization? It depends on the outlet, its locale, audience and subject matter, of course. But a “new blueprint,” writes Editor & Publisher’s Gretchen A. Peck, is emerging in Washington State, where the newly nonprofit Spokesman-Review is developing a hybrid mix of funding from circulation, advertising and sponsorships, and philanthropy. So far there is no “…