Assess the value of the experiment

Assess the value of the experiment

Once API’s influencer cohort ended their experiments last fall, they were encouraged to expand their retrospective beyond assessing what worked and what didn’t, instead considering value creation questions. Was the experiment was valuable for the newsroom? Their community? The influencer? How could similar campaigns be more valuable in the future? Below are some ways to approach a retrospective on an influencer partnership, and examples of insig…