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Asos customers receive ‘hack’ notification threatening leak
- Asos app users received a push notification on Tuesday morning claiming the platform's systems were compromised, with the message stating "ASOS HACKED" and alleging the company's Snowflake instance was fully breached.
- Sent shortly before 10 a.m., the message threatened the Asos DPO and IT departments, demanding they "Engage with us, or we will leak it" via a Telegram chat link included in the notification.
- More than 400 customers flagged issues on Downdetector by 10:30 a.m., while some users questioned on social media whether the alert was a marketing strategy rather than a genuine security breach.
- Asos has not commented on the alert, though British law requires the company to report any data breaches classified as "high risk" to officials within three days.
- The retailer, which reported revenues of £2.5 billion in 2025 and serves 17 million customers annually across more than 150 countries, now faces scrutiny over the scope and authenticity of the alleged breach.
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121 Articles
121 Articles
Asos app users get a push alert claiming a Snowflake data hack
Asos app users in the UK got a push notification on Tuesday morning in which the senders claimed to have fully compromised the online fashion retailer’s Snowflake instance. The message, titled “ASOS HACKED”, addressed the company’s data protection officer (DPO) and IT team. “Dear ASOS DPO and IT, we have fully compromised the Snowflake instance. […] This story continues at The Next Web
·Amsterdam, Netherlands (Kingdom of the)
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Coverage Details
Total News Sources121
Leaning Left22Leaning Right17Center37Last UpdatedBias Distribution49% Center
Bias Distribution
- 49% of the sources are Center
49% Center
L 29%
C 49%
R 22%
Factuality
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