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ASICS Opens Its First Basecamp Trail at the Foot of Mont-Blanc
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ASICS continues its investment in the world of the trail with the opening of its very first ASICS Basecamp in the French Alps. Installed in Les Houches, near Chamonix and Mont-Blanc, this new place was designed as a space entirely dedicated to training. But also to the recovery and mental preparation of the athletes of the ASICS Trail Team. Through this initiative, the Japanese brand seeks to strengthen its anchor in the trail running ecosystem.…
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