Asda Faces Showdown with Suppliers over Price Cuts

Asda faces showdown with suppliers over price cuts

Asda Risks Clash With Suppliers as It Pushes Price Cuts to Win Back Shoppers

Asda is mounting a bold campaign to regain market share by cutting prices across a swathe of grocery lines — a move that has ignited tension with its supplier base.At the centre of the strategy is a demand for deeper margin concessions from suppliers. The retailer is pushing them to absorb cost pressures and accept thinner margins in order to fund lower shelf prices. This aggressive stance comes as Asda seeks to reverse recent losses of customer…

Asda To Call For Further Price Cut Commitments At Supplier Conference

At its annual supplier conference tomorrow, Asda is expected to urge representatives from more than 600 food and drink brands to agree to deeper price cuts as part of its drive to become more competitive and win back shoppers. Asda’s (more…) The post Asda To Call For Further Price Cut Commitments At Supplier Conference appeared first on KamCity.