Asda Hires Morrisons Exec As New Customer Officer While Former Lidl Marketing Boss Joins Morrisons

Asda Hires Morrisons Exec As New Customer Officer While Former Lidl Marketing Boss Joins Morrisons

Asda has appointed Rachel Eyre as its new Chief Customer Officer to support its turnaround plans. Eyre joins the struggling supermarket from Morrisons, where she was previously Chief Customer and Marketing Officer, responsible for the retailer’s customer service, brand, marketing, (more…) The post Asda Hires Morrisons Exec As New Customer Officer While Former Lidl Marketing Boss Joins Morrisons appeared first on KamCity.

Asda names former Morrisons exec as CCO to lead customer strategy

UK supermarket chain Asda has appointed Rachel Eyre as its new CCO to align the company's strategy with customer feedback and needs.The post Asda names former Morrisons exec as CCO to lead customer strategy appeared first on Retail Insight Network.

Asda appoints former Morrisons exec as chief customer officer

Asda has announced the appointment of Rachel Eyre as the new chief customer officer, succeeding David Hills in the role.   Eyre joins from Morrisons where she was previously chief customer and marketing officer, responsible for the retailer’s customer service, brand, marketing, digital and PR activities.  Prior to joining Morrisons in 2021, she held a number of senior marketing and commercial roles with Sainsbury’s and Barclays.  On her appointm…

Asda raids Morrisons to bring in new marketing chief - DecisionMarketing

Asda has poached Morrisons chief customer and marketing officer Rachel Eyre – the former Sainsbury’s and Barclays executive – to be its new chief customer officer just weeks after completing its advertising and media agency review. Eyre will succeed David Hills, who resigned from the role in March after just 18 months to join airline Jet2. Within days, Asda confirmed it had appointed Lucky Generals to its advertising brief, replacing Havas Londo…

Asda poaches Morrisons’ customer chief

Drapers Asda poaches Morrisons’ customer chief Asda has appointed Rachel Eyre, currently chief customer and marketing officer at rival supermarket chain Morrisons, as its new chief customer officer.The post Asda poaches Morrisons’ customer chief appeared first on Drapers.