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Asda enlists Joe Wicks for new campaign - Mobile Marketing Magazine

Summary by mobilemarketingmagazine.com

Asda has launched a new campaign celebrating its budget-friendly ‘Rollback’ initiative with a new campaign featuring TV fitness personality Joe Wicks. Developed by London-based marketing agency Cow, the campaign will have Wicks leading a supermarket-themed roller disco, where skaters can glide around the rink and fill their baskets with products in a ‘Supermarket Sweep’-style event. Wicks said: “I’m so excited to don a pair of skates and take to…

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mobilemarketingmagazine.com

Asda enlists Joe Wicks for new campaign - Mobile Marketing Magazine

Asda has launched a new campaign celebrating its budget-friendly ‘Rollback’ initiative with a new campaign featuring TV fitness personality Joe Wicks. Developed by London-based marketing agency Cow, the campaign will have Wicks leading a supermarket-themed roller disco, where skaters can glide around the rink and fill their baskets with products in a ‘Supermarket Sweep’-style event. Wicks said: “I’m so excited to don a pair of skates and take to…

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mobilemarketingmagazine.com broke the news in 13 days ago on Monday, February 10, 2025.

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