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Supermarket to Bring Back £1 Meal Deal for over-60s
Asda offers over-60s soup, bread, and unlimited tea or coffee for £1 in 212 UK cafes to ease financial pressures and reduce loneliness, serving over 500,000 meals last winter.
- On Saturday, November 1, 2025, Asda relaunches its 1 Winter Warmer meal deal in 212 cafés, running until February 28, 2026, offering soup, bread, and unlimited tea or coffee.
- Asda says the scheme aims to ease cost-of-living pressures and tackle loneliness among people aged 60 and over, while Asda's Community Champions invite local over-60s groups to use cafés as social spaces.
- Last year Asda served over half a million meals, and its Christmas Community Tracker found one in ten over-60s unsure they'd speak to anyone between December 15 and January 1.
- Anyone aged 60 or over can claim the deal by showing proof of age at the café till, and it is available daily in participating Asda cafés.
- Asda expects the relaunch will remain impactful across the winter months and offer a relaxed social environment, while Jordan Cummings, Buying Manager, Cafés and Concessions at Asda, warned winter will be incredibly hard for thousands of pensioners facing rising living costs.
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Total News Sources15
Leaning Left1Leaning Right3Center5Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
11%
C 56%
R 33%
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