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Asda and Rokt Partner to Bring AI-Powered, Relevant Offers to Customers at Checkout

Summary by SalesTech Star
UK grocer expands partnership with Rokt, more than doubling checkout revenue for its clothing and home brand George Asda, one of the UK’s largest grocers, and Rokt, the leading ecommerce company using machine learning to make the shopping experience more relevant to each customer, announced a partnership to deliver relevant offers to Asda’s customers at […]
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SalesTech Star broke the news on Friday, October 9, 2026.
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