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As pro rodeo considers moving HQ to Wyoming, conservative lawmakers question incentives

Wyoming proposes matching $15 million from Cheyenne LEADS to attract PRCA, projecting a $253 million economic benefit over 10 years, amid legislative debate on funding private enterprise.

  • Last week, the Professional Rodeo Cowboys Association board voted to `seriously consider` moving its headquarters and ProRodeo Hall of Fame from Colorado Springs to Cheyenne, Wyoming, while Paul Woody said formal approval rests with the Wyoming Legislature.
  • Wyoming officials began recruiting the PRCA last year, with supporters citing Wyoming's rodeo heritage and PRCA leaders calling it a long-term plan for where the group `needs to be in 50 years`.
  • Wyoming's $15 million incentive would be matched by $15 million from Cheyenne LEADS, leaning on charity and volunteers, including 65,000 staff at Cheyenne Frontier Days.
  • Conservative Wyoming lawmakers could block the $15 million state enticement as Rachel Rodriguez-Williams, state representative and Freedom Caucus chairwoman, says Wyoming hopes PRCA comes `on their own dime`, while Gov. Mark Gordon, Governor of Wyoming, supports state help.
  • A four-week budget session beginning Feb. 9 will decide the matter, with lawmakers considering a $253 million economic benefit over a decade, according to Rachelle Zimmerman.
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As pro rodeo considers moving HQ to Wyoming, conservative lawmakers question incentives

The biggest organizing body in rodeo, the Professional Rodeo Cowboys Association, has all but decided to move its headquarters from Colorado Springs, Colorado, to Cheyenne, Wyoming.

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Cowboy State Daily broke the news in on Thursday, January 29, 2026.
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