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As automakers face ROI scrutiny, NBCUniversal takes new approach to auto advertising
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As automakers face ROI scrutiny, NBCUniversal takes new approach to auto advertising
A global pandemic. Chip shortages. Production and supply issues. Tariff and trade turmoil. The 2020s have been more rollercoaster than roaring for automakers. With the constraints and challenges of the last half decade-plus, OEMs have had to reconsider their approach to marketing and “really maximize the impact of every dollar they’re spending” on advertising, says […] TO READ THE FULL STORY BECOME A MEMBER Login The post As automakers face RO…
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