Arvest Targets Growing Hispanic Market With Bilingual Branches

Arvest Targets Growing Hispanic Market With Bilingual Branches

Arkansas banks are taking new steps to reach the state’s rapidly growing Hispanic population. Arkansas’ Hispanic population has increased over the past several decades from fewer than 20,000 residents in 1990 to 256,800 in 2020. More than a third of Arkansas’ Hispanic residents live in northwest Arkansas, with 50,540 in Benton County and 44,475 in Washington County. Pulaski County has the third-largest Hispanic population at 33,153. But research…