Artificial intelligence is coming for creatives. The question is how to make it fair

Artificial intelligence is coming for creatives. The question is how to make it fair

Today, in our digital age, more written “content” is being made available to more people than ever before. However, the livelihoods of writers have become more precarious. Over the past 15 years, the average earnings for writers have fallen by 66 per cent, to £7,000 a year. Freelance writers still struggle to obtain fair contracts for their work and now face the threat of generative AI to the sustainability of their profession. These were the ch…