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Armando Muis, Fatbike Salesman La Souris: ‘I Can’t Brake at All’

Summary by EWmagazine.nl
Armando Muis (35) is the boss of La Souris in Doetinchem. He sells a lot of fatbikes and is the angry young man of the sector. ‘I can’t slow down at all.’ His newest car is parked in front of the door. A Brabus 800 Widestar of monstrous dimensions. Bright orange, with a price tag of between 350,000 and 400,000 euros. Not a lease, just bought. It is proof of the success of a 35-year-old entrepreneur who sells thousands of fatbikes a month. Half …
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Armando Muis (35) is the boss of La Souris in Doetinchem. He sells a lot of fatbikes and is the angry young man of the sector. ‘I can’t slow down at all.’ His newest car is parked in front of the door. A Brabus 800 Widestar of monstrous dimensions. Bright orange, with a price tag of between 350,000 and 400,000 euros. Not a lease, just bought. It is proof of the success of a 35-year-old entrepreneur who sells thousands of fatbikes a month. Half …

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EWmagazine.nl broke the news on Monday, June 29, 2026.
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