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Arkansas Basketball Freshman Darius Acuff Jr. Signs ‘Historic’ Shoe Deal with Reebok
Darius Acuff, SEC Player of the Year, led in points and assists this season and is the first NCAA men’s player with a Reebok signature shoe during college.
- On Tuesday, Arkansas Razorbacks freshman guard Darius Acuff Jr. signed a signature shoe deal with Reebok, becoming the first NCAA men's athlete to secure a major U.S. brand endorsement while still in college.
- Acuff earned SEC Player of the Year and SEC Freshman of the Year honors after leading the conference in both scoring and assists , the first since Pete Maravich in 1969-70.
- In his first two NCAA tournament games, Acuff scored 60 points, surpassing Pat Riley's SEC record of 58, and joined Billy Donovan as one of only two players in 50 years to average 30 points and five assists.
- Reebok revealed the partnership through a post on X stating "Acuff 1 on the way," marking the first signature sneaker for a men's college basketball player since John Wall signed with the brand.
- The Razorbacks face Arizona in the Sweet 16 on Thursday, March 26, while analysts regard Acuff as a consensus top-10 lottery pick in the 2026 NBA Draft.
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Arkansas' Darius Acuff Jr makes history with first-ever signature shoe deal for an NCAA men's player
Arkansas star Darius Acuff Jr. is setting records on and off the court.Acuff, 19, fresh off a historic performance for the Razorbacks in the first two rounds of the NCAA tournament, landed a signature shoe deal with Reebok, according to ESPN.Acuff’s shoe with Reebok made him the first NCAA men’s athlete to receive a signature shoe with a major U.S. brand while still in college, according to the report.CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBU…
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Coverage Details
Total News Sources18
Leaning Left1Leaning Right3Center8Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
C 67%
R 25%
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