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Arkansas Coach Sam Pittman Says House Settlement Provides Level NIL Playing Field in Competitive SEC

UNITED STATES, JUL 17 – The College Sports Commission rejects NIL deals lacking goods or services to the public, while players’ attorney says this conflicts with the multibillion-dollar settlement terms.

  • Arkansas coach Sam Pittman said the $2.8 billion House settlement, effective this month, levels the NIL playing field in the SEC.
  • The settlement followed months of negotiation but caused friction over the CSC's definition of a 'valid business purpose' for NIL collectives last week.
  • The CSC is denying NIL agreements with collectives that exist just to compensate athletes without engaging in legitimate commercial activities aimed at offering products or services to the public for profit.
  • Attorney Jeffrey Kessler wrote that preventing payments by NIL collectives not prohibited by the settlement causes injury to class members, urging CSC to rescind its guidance.
  • Parties are negotiating to resolve differences, but the dispute implies ongoing legal challenges in enforcing NIL rules amid concerns over fair market value and revenue caps.
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Arkansas coach Sam Pittman says House settlement provides level NIL playing field in competitive SEC

Arkansas football coach Sam Pittman says a $2.8 billion antitrust settlement has leveled the playing field in college football.

·United States
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HDR | Hickory Daily Record broke the news in on Thursday, July 17, 2025.
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