US EditionAre your campaigns at their optimal point? Learn to read the ROI response curve
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Are your campaigns at their optimal point? Learn to read the ROI response curve
In every marketing investment and budget, knowing how much return each additional peso invested generates has become more important than ever. The The Effectiveness Equation report, developed by Google, introduces a key concept for present and future marketers: the ROI response curve. This curve describes how return on investment behaves as marketing spend increases. Its shape is not linear, and understanding it allows for budget optimization, a…
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