Are packaging cultural phenomena?

As ephemeral as it is omnipresent, the packaging perfectly embodies the contradictions of our time. Witnesses of history, markers of pop culture, pillars of everyday life, they occupy a significant space in our collective psyche, even if they take precedence over what they contain. But why give them so much importance? Decryption with Philippe Garnier, author of Mélancolie du pot de yogurt: meditation on packaging (Première Paralleles, 2020).