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Are Faux Freckles Getting Out Of Hand?

Summary by PureWow
It wasn’t until I finished watching Reneé Rapp’s ten minute routine and Huda of Love Island fame’s regiment, that I sensed a pattern. I couldn’t stop looking at their tiny flesh-toned dots spread across their nose and cheeks. Now, faux freckles have been around for quite a while— Freckle pens are even pretty mainstream now. In fact, celebrity makeup artist Lisa Aharon talked to PureWow in 2021 about the trend, and advised that when applying faux…
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PureWow broke the news in on Tuesday, August 5, 2025.
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