US EditionAre Brands Wasting Millions on Content? The Importance of Intent in Marketing - The House Of Pop
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Are Brands Wasting Millions on Content? The Importance of Intent in Marketing - The House Of Pop
In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before—videos, blogs, reels, emails, podcasts, you name it. Yet the question we need to be asking: is any of it working? At Penquin, a brand and communications agency known for driving measurable impact, this is a question that gets asked often. The answer? Not always. One of the biggest challenges facing brands today is the tendency to create content for …
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