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Are agency fandoms going too far? Meet the anonymous superfan hyping W+K Sydney

Summary by Campaign Brief
Scrolling through Instagram, you’ll find a fan account for almost anything - home reno tips, Excel hacks, Game of Thrones theories (including the all-important question: could Darth Vader beat the Night King?). But a fan account for a creative agency? That’s a new one. At least until @wk_sydney_unof
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Campaign Brief broke the news in on Thursday, August 14, 2025.
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