Arc’teryx Brings Avery Baker on Board as Chief Brand Officer

Arc’teryx Brings Avery Baker on Board as Chief Brand Officer

Avery Baker, the former president of Tommy Hilfiger, will oversee brand communications for the upscale Canadian technical brand, Arc'teryx.

Arc'teryx Bolsters Executive Team With Fashion Appointments

Former Tommy Hilfiger executive Avery Baker joins as the North Vancouver-based company's first chief brand officer, and Tobia Prevedello, formerly of Celine (LVMH), joins as general manager of EMEA.

Arc'teryx Appoints Avery Baker Chief Brand Officer

Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, today announced the appointment of Avery Baker as its first-ever Chief Brand Officer, a newly created executive role that marks a significant step in the company’s global evolution. Baker joins Arc’teryx as it continues to unlock brand potential, elevate global capabilities, and fuel long-term growth across North America, EMEA, APAC, …

Arc'teryx appoints first ever chief brand officer

Drapers Arc’teryx appoints first ever chief brand officer Canadian technical and outdoor apparel brand Arc'teryx has appointed Avery Baker, former president and chief brand officer at Tommy Hilfiger, to the newly formed role of chief brand officer, Drapers can reveal.The post Arc’teryx appoints first ever chief brand officer appeared first on Drapers.