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Sabalenka praises WTA's new mission, welcomes Saudi investment

The Women’s Tennis Association partnered with branding specialists ChapterX to refresh its image, including a new logo and tagline, 'Rally the World.'
WTA Ventures, with co-founders at CVC Capital Partners, aims to triple revenue by 2029 after a 25% revenue increase in 2024.
World number one Aryna Sabalenka praised Saudi Arabia's investment in women's tennis, calling it essential for the game's growth.
The WTA anticipates inspiring a new generation of fans and players through their rebranding and focus on athlete personalities, stated WTA Ventures CEO Marina Storti.

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The Star Kuala Lumpur

Tennis-Sabalenka praises WTA's new mission, welcomes Saudi investment

LOS ANGELES (Reuters) - World number one Aryna Sabalenka praised on Friday the WTA's mission to highlight the personalities of its athletes and called Saudi Arabia's investment in the women's tennis tour an important part of growing the game. Read full story

3 days ago·Malaysia

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Channel News Asia

Sabalenka praises WTA's new mission, welcomes Saudi investment

LOS ANGELES : World number one Aryna Sabalenka praised on Friday the WTA's mission to highlight the personalities of its athletes and called Saudi Arabia's investment in the women's tennis tour an important part of growing the game. The WTA rebranding, complete with a new logo and "Rally the world" taglin

3 days ago·Singapore

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Adweek

Why WTA's Rebrand Put Women's Tennis Players at Center Court

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts

4 days ago

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Defector

With Everyone Watching Women's Sports, The WTA Tries Another Rebrand

To a casual fan who might enjoy Wimbledon and the U.S. Open, it isn’t obvious that the sport is also happening in the intervening months, all year long, or that those intervening tournaments are operated by the WTA. That’s the essential challenge of trying to sell the WTA: crafting a coherent identity for a highly decentralized game played by solitary athletes locked in zero-sum competition.

4 days ago

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Tennishead

WTA unveils bold rebrand to "Rally the World"

The WTA (Women’s Tennis Association) introduces a dynamic new identity to inspire global engagement and elevate women’s tennis to connect with a broader audience. The Women’s Tennis Association (WTA) has embarked on a significant transformation, unveiling a revitalized brand identity designed to enhance its global presence and resonate with a diverse audience. Central to this rebranding is the slogan “Rally the World,” reflecting the organizatio…

3 days ago

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Sportskeeda

"They say they have no money and waste it on this" - Kristina Mladenovic & Tara Moore slam WTA after controversial new logo

The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis.

3 days ago

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