US EditionApril's Fundraising Best Practices
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April's Fundraising Best Practices
Giving Day Landing PageThe University of Iowa hosted its annual giving day, "One Day for Iowa," on March 26, 2025, leveraging a competitive approach to drive donor engagement. To maximize participation, they organized a competition between sports programs, challenging each team to secure the most donors.A key strategy in this campaign was the real-time leaderboard, displayed on their dedicated landing page. The page was updated throughout the da…
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