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Applied Nutrition shares plummet after warning of war hit

  • Liverpool-Based Applied Nutrition revealed pre-tax profits jumped 77.1% to £20.9 million for the six months to January 31, reflecting strong consumer demand for health and wellness products.
  • International sales grew 74.5% as the business benefited from significant demand in the Middle East, though conflict between Iran and US-Israeli forces is disrupting shipping routes and purchasing habits.
  • Domestic sales grew by 45.8% to £31.5 million, buoyed by new listings across UK retailers, while Applied Nutrition adapts logistics arrangements to safeguard continued supply to customers.
  • Applied Nutrition told shareholders it is "cognisant" of regional challenges and expects "some reduction" in sales volumes, though Chief Executive Ryder said the vision to become the world's most trusted sports nutrition brand "remains at the heart of our ambition."
  • Despite regional instability, Applied Nutrition expects to meet annual revenue targets of around £140 million, having managed similar disruptions in the past through operational agility.
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Applied Nutrition profits rise but Middle East sales to be impacted by Iran war

The sports nutrition business told shareholders it is ‘cognisant’ of disruption to shipping routes and purchasing habits in the Middle East.

·London, United Kingdom
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business-live.co.uk broke the news in London, United Kingdom on Monday, March 23, 2026.
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