Apple's Vision Pro Gaining Traction in Some Niches of Business

Apple Vision Pro Gains Enterprise Traction Despite Consumer Doubts

In the high-stakes world of augmented reality, Apple’s Vision Pro headset, priced at a steep $3,500, has struggled to capture broad consumer appeal since its launch. Yet, emerging reports indicate it’s carving out a meaningful role in specialized business applications, where its advanced spatial computing capabilities are proving transformative. Companies in sectors like aviation training, retail design, and engineering are deploying the device …

Apple's Vision Pro Gaining Traction in Some Niches of Business

Apple's $3,500 Vision Pro is finding real traction in niche enterprise use, like CAE's pilot training, Lowe's kitchen design visualization, and Dassault's engineering workflows. "Over the last few weeks, I had an opportunity to try out some of those applications, and they are game-changers, albeit within their specific domains," writes Steven Rosenbush via the Wall Street Journal. "Companies should pay attention now to what's going on in these n…