Samsung's Foldable Bet Is Finally Paying Off in the US

Samsung's foldable bet is finally paying off in the US

Samsung managed to claw back some US market share from Apple recently, and it comes as the company’s efforts with...

Samsung's foldable phones are hitting Apple where it hurts the most

Apple's dominance in the United States, its home country, has remained unchallenged for a very long time. That's despite the fact that Samsung continues to dominate in most other markets across the globe, enjoying higher market shares than Apple. It's been a tough ride for Samsung to close the gap to its biggest rival in the United States, arguably one of the most important smartphone markets on the planet. However, Samsung's foldable phones ar…

Samsung Taking Market Share From Apple In U.S. As Foldable Phones Gain Momentum

By Kif Leswing Key Points* In the second quarter, shipments from Samsung surged in the U.S., with its market share rising from 23% to 31%, according to data from Canalys. * Last month, Samsung introduced two new folding phones, one that can effectively turn into a tablet, and another that resembles an old-school flip phone with modern features. * Analysts say Apple is going to start catching up with new form factors, starting with an expected s…

Samsung foldable phone sales push US market share higher in 2025

Samsung foldable phone sales are shaking things up in the US. The company saw its market share climb from 23% to 31% in Q2 2025, while Apple slipped from 56% to 49%. That’s a big shift, but Apple still holds the crown in the US, where it has traditionally dominated. Samsung’s gains are promising, though, and they show how much foldables are catching on. A lot of this momentum comes from the Galaxy Z Fold 7 and Z Flip 7. Both phones are tougher, …

The US market share of Samsung foldable phones is expected to increase by approximately 20% by 2025

Samsung's rise in foldable phone sales in the US is remarkable, as it saw its market share rise from 23% to 31% in Q2 2025, while Apple's market...