US EditionApple Forms AKI Team to Build In-House ChatGPT-Style Search Engine
- Earlier this year, Apple established a dedicated group focused on AI-driven search capabilities and enhancing Siri’s performance.
- This move follows delays to Apple's personalized Siri features until 2026 and marks a major pivot from its previous avoidance of chatbot development.
- The AKI team is building an 'answer engine' designed to crawl the web and respond to general-knowledge questions using large language models with privacy safeguards.
- CEO Tim Cook issued a mandate that Apple 'must win in AI,' predicting it will surpass smartphones in impact and pledging to significantly increase AI investments.
- This AI push reflects Apple's strategy to redefine consumer technology interaction and suggests its future growth hinges on success in this fast-moving AI race.
76 Articles
76 Articles
iPhone 17 Pro launch to surprise Apple enthusiasts; secret AI tool in development: Report
Ahead of the launch of the iPhone 17 series, Apple is reportedly making a significant move. The company is secretly developing a search tool with features similar to ChatGPT. This new tool could pose a major challenge to the offerings from Google and OpenAI. According to reports, Apple might integrate this feature into iOS 26 to provide its users with a superior AI experience. New AKI team formed Bloomberg's Mark Gurman reports that Apple has es…
Apple is forming a new team to turn the digital assistant Siri into a "response machine", possibly even with an independent app. The company wants to reduce the big gap in the AI race and become more independent from collaborations with OpenAI or Google.
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