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Apple's iPhone shipments in China surge 20% in Q1, data shows

Counterpoint Research said Apple outpaced rivals as Huawei and Vivo rose 2% each while Xiaomi fell 35% and the market weakened.

  • Apple's iPhone shipments surged 20% in China during the first quarter, marking the strongest growth among major vendors despite an overall 4% market decline, according to Counterpoint Research.
  • Supply chain disruptions and soaring memory chip costs drove the broader market contraction, though telecoms giant Huawei and Apple bucked the trend, reporting growth of 2% and 20% respectively.
  • Rival Xiaomi slipped to sixth place with a 35% plunge in shipments, while Oppo and Honor fell 5% and 3% respectively; Vivo saw a 2% rise, buoyed by strong Lunar New Year holiday sales.
  • Counterpoint Research senior analyst Ivan Lam expects Apple and Huawei to "fare relatively better," as vendors raise prices for budget handsets to protect margins against elevated memory chip costs.
  • Apple is scheduled to report fiscal 2026 second-quarter results on April 30, with Wedbush analyst Dan Ives maintaining a $350 price target suggesting potential gains of 30% over the coming year.
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Apple's iPhone shipments in China surge 20% in Q1, data shows

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Business Times broke the news on Friday, April 17, 2026.
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