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Apple’s Hot New iPhone ‘Air’ Won’t Be the Right Choice for Most Buyers

Summary by Bloomberg
The highlight of Apple’s big event on Tuesday will be its thin and light “iPhone 17 Air” — but the device won’t be the right purchase for most customers. Also: The company is planning a Perplexity rival and continues its attempt to launch AI features in China. Lastly, an Instagram app for the iPad finally arrives.

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By Lisa Eadicicco The iPhone needs a renovation and could be seen on September 9, when Apple is expected to announce a brand new and thinner iPhone model, which could be called “iPhone Air,” along with the iPhone 17 and new Apple Watch models at its main annual event. That kind of review would be the first drastic redesign of Apple’s flagship product since 2017, when Apple launched the iPhone X, the first model without Apple’s familiar home butt…

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Center

By Lisa Eadicicco The iPhone needs a renovation and could be seen on September 9, when Apple is expected to announce a brand new and thinner iPhone model, which could be called “iPhone Air,” along with the iPhone 17 and new Apple Watch models at its main annual event. That kind of review would be the first drastic redesign of Apple’s flagship product since 2017, when Apple launched the iPhone X, the first model without Apple’s familiar home butt…

·Idaho Falls, United States
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Digital Daily has created a [DD After Work] section for you to read around the end of the day. We've summarized the day's major issues for a lighthearted read on your way home. The full article can be found in the "Related News (Outlink) at the bottom of the Digital Daily article." iPhone 17 series to be unveiled on the 9th... 'Air' debuts, AirPods Pro 3 to be released together [MOVIEW] [Reporter Kim Moon-ki] Apple (CEO Tim Cook) will hold its …

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Bloomberg broke the news in United States on Sunday, September 7, 2025.
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