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Apple's $299 HomeView Lands with Reviews Calling It Great for iPhone Owners

Apple’s first smart display delivers fast HomeKit control and strong kitchen use, but the software lacks Notes and other key apps.

  • Apple launched the $299 HomeView, a 7-inch square smart display designed to serve as a central hub for controlling smart home devices. The device recognizes up to six household members with personalized profiles.
  • Positioned as Apple's answer to the Amazon Echo Show and Google Nest Hub, the HomeView competes in the smart display market. Setup requires an iPhone or iPad, making it most effective for households already invested in the Apple ecosystem.
  • Equipped with a 7-inch Liquid Retina display featuring True Tone technology, the HomeView simplifies kitchen tasks through guided recipe assistance via Handoff. A Center Stage camera enables FaceTime calls while users move freely around the kitchen.
  • Despite its utility, the device lacks physical buttons, forcing users to rely on touch controls or Siri AI for volume adjustments. Siri AI can be slow when processing complex requests, and limited app selection restricts functionality beyond core smart home tasks.
  • For Apple-centric households, the HomeView earned an Editors' Choice award as an excellent smart home controller and digital photo frame. The device successfully bridges a gap between a smart speaker and functional display for families invested in Apple's ecosystem.
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ZDNet broke the news in New York, United States on Thursday, November 12, 2026.
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