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Apple's $40 Billion Big Bet: the Giant Doesn't Want to Become Another Nokia

Summary by forbes.pl

Apple faces a dilemma: should it invest billions in AI? It faces a decision that could define its future: should it acquire Perplexity for $40 billion? Marketing expert Jacek Kotarbiński writes in a column for Forbes.

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1 Articles

1 Articles

Apple's $40 Billion Big Bet: the Giant Doesn't Want to Become Another Nokia

Apple faces a dilemma: should it invest billions in AI? It faces a decision that could define its future: should it acquire Perplexity for $40 billion? Marketing expert Jacek Kotarbiński writes in a column for Forbes.

9 hours ago

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forbes.pl broke the news in 9 hours ago on Saturday, August 2, 2025.

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