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Apple Smart Home Hub Reportedly Marks Shift in How New Products Are Built as Price Target Emerges

Apple will produce the new home hub in Vietnam with BYD, aiming to launch in 2026 after delaying to improve Siri’s functionality at an estimated $350 price point.

  • Next year, Apple plans to launch a smart home hub in two versions—tabletop and wall-mounted—with a $350 price tag, Bloomberg reports.
  • Apple executives delayed the launch because the home hub hardware has been finished since last year, but a more advanced Siri wasn't ready.
  • Both models will include a FaceTime camera and sensors to recognize household members, enabling the hub to run apps, control HomeKit devices, play music, and FaceTime contacts.
  • The manufacturing plan moves production to Vietnam, and BYD will handle assembly, testing and packaging while Apple's operations teams seek cost cuts ahead of launch.
  • Looking beyond the hub, Apple plans an Apple-designed indoor security camera next year and a tabletop robot with a 9-inch display, expected to cost several hundred dollars.
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MacRumors broke the news in United States on Tuesday, October 14, 2025.
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