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How Applebee’s Turned Traffic Positive

Summary by restaurantdive.com
New entrees and value plays helped the chain hit positive same-store sales for the first time in years, while dual-branding with IHOP promises longer-term positive results.

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restaurantdive.comrestaurantdive.com
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How Applebee’s turned traffic positive

New entrees and value plays helped the chain hit positive same-store sales for the first time in years, while dual-branding with IHOP promises longer-term positive results.

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nrn.comnrn.com

Applebee’s sales turn positive for the first time since early 2023

The casual dining chain is finding traction from its value adjustments and sharpened focus on social media

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nrn.com broke the news in on Wednesday, August 6, 2025.
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