Applebee’s Appoints Marketing, Operating Chiefs
Jerrold Wong and Michelle Chin bring extensive hospitality and marketing experience to Applebee's to support ongoing sales growth and enhance guest engagement, company says.
Summary by marketingdive.com
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7 Articles
Applebee's taps Starbucks exec as new CMO - Brand Innovators
Applebee’s Neighborhood Grill + Bar has hired Michelle Chin, a long time Starbucks veteran, as its new chief marketing officer, effective September 2. “Applebee’s has a unique place in American culture—welcoming, familiar, and full of heart,” said Michelle Chin, in a statement. “I’m energized by the opportunity to build on that legacy by deepening guest engagement, evolving our brand presence, and driving bold, creative marketing that keeps Appl…
Applebee’s appoints new COO and CMO amid focus on growth
Applebee’s has announced the appointment of Michelle Chin as chief marketing officer (CMO) and Jerrold Wong as chief operations officer (COO).The post Applebee’s appoints new COO and CMO amid focus on growth appeared first on Verdict Food Service.

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Applebee’s Appoints Michelle Chin as Chief Marketing Officer and Jay Wong as Chief Operations Officer
·Crystal River, United States
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